LIFE TTGG Partner: Fondazione Qualivita

The LIFE TTGG project “The tough get going” was co-funded by the European Environment and Climate Action Programme (Life 2014-2020). The objective of the project is to orient the development of the dairy sector towards an improvement in the production process efficiency, in order to guarantee its growth and preserve quality in the perspective of environmental sustainability.

In order to achieve the objective of improving the efficiency of the whole European PDO hard and semi-hard cheese production chain, the project involves 7 highly qualified partners: Consorzio tutela Grana Padano, Politecnico di Milano, Università Cattolica del Sacro Cuore di Piacenza, Fondazione Qualivita, oriGIn, Enersem and CNIEL.

Among these, Fondazione Qualivita is a cultural and scientific organization founded in 2000.It is engaged in the development of knowledge systems for agricultural productions in Geographical Indication with publishing, communication, research, training, and networking activities.

It has been recognized by the Italian Ministry of Agricultural Policy as a subject of high technical-scientific capability in the field of PDO, PGI, TSG productions.

Within the LIFE TTGG project, Qualivita deals with the dissemination and transfer of knowledge to the #stakeholders of the #food sector, through five macro-actions that are useful to communicate:

    • Strategic communication plan.
    • Creation of the contacts database.
    • Graphic processing and information materials.
    • Communication campaigns on online and offline channels.
    • Organization of technical workshops.

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